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Quality products and first-class services call for better texts.
I'm Jutta Metzler, your partner for first-class support in text & concept design: award-winner, experienced and with proven excellence.
My target is clarity: Your clear position. Your clear profile. Your clear advantage. There's only room for one at the top.
That's why my work begins with dialogue and analysis. Marketing advice, creative direction, consulting. To produce a clear concept. And great advertising copy. For offline. For offline. For classic media and new media.
Is that what you were expecting?
Then it's great to meet you!
I'm Jutta Metzler, consultant for strategic corporate communication, creative director and your senior copywriter for challenging targets.
You can find me in Germany on Lake Constance. In the Belgian design region close to France. And wherever good texts are needed. For Switzerland, Austria and Liechtenstein. International. Adapting texts to suit the German-speaking market is my focus.
Adapting a text is much more than just translating it.
It requires an instinct for the intricacies of the target market. For the needs of the people living in that country. Spain and Portugal are quite different in that respect. And even Austria, Liechtenstein or Switzerland vary in comparison to Germany.
Commissioned by companies based abroad, I design the strategy, concept and texts for the German-speaking market.
My clients speak English, French, Spanish and Portuguese. And I do too!
You want a quote?
No problem! Preferably after a briefing. Always: precise, fair and cooperative. Calculated based on the professional guidelines of the Trade Association of Freelance Copywriters, the German Association of Journalists and the Alliance of German Designers.
I look forward to receiving your request!
Want to try copywriting? Interested in learning it yourself?
I don't just write. I provide training too. I love sharing knowledge and experience. With professionals who need a new direction of thought and inspiration. And with anyone who wants to immerse themselves more in writing for advertising and public relations.
My training sessions are tailored individually to the participants and the task in hand.
Member of the Board of the Association of Copywriters | www.texterverband.de
Member of the Alliance of German Designers (AGD)
Member of the German Association of Journalists (DJV)
Partner of the
University of Konstanz
Stuttgart Technology University of Applied Sciences
KreativKader GmbH Stuttgart
Chamber of Commerce and WIFI Vorarlberg