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Bessere Texte are much more than words on a page. I'm a good listener - and I have some poignant question to ask you. Texts are best when they speak for you. When they surprise. When they work.
That's what I've learned. In over 20 years' experience as an advertising copywriter and journalist and with 10 years' experience as a lecturer and tutor. You'll see.
A degree in Business Economy, specialising in the advertising industry
International Marketing, Universidade ISCTE, Lisbon
Cambridge Diploma of Proficiency, University of Cambridge
Master in Human Resources
Sales, advertising and marketing at IBM in Stuttgart, Munich and Corbeil-Essonnes/Paris
Press relations in the Press Center of Messe Stuttgar
Marketing and advertising for Gildemeister UK, Luton, United Kingdom
Marketing and advertising for ALMATUR Reisebüros, Wroclaw, Poland
Positions in several German advertising agencies
Since 1993: Freelance trainer, advertising copywriter, communication consultant, journalist
Awarded for the best advertising text in the German-speaking region
A philosophy? There isn't one. But there is passion: Life. Writing.
My conviction: written communication has to be better. Better texts are the answer.
I don't write what you want to read. I write what your target group wants to read. Is that what you're looking for? Great!
Authentic, oriented to the target group, high-quality – these are the words that describe my texts. You can believe me. Or you can ask your readers.