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24h / 365days

We offer support for our customers

Mon - Fri 8:00am - 5:00pm (GMT +1)

Get in touch

Cybersteel Inc.
376-293 City Road, Suite 600
San Francisco, CA 94102

Have any questions?
+44 1234 567 890

Drop us a line

About us

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About me

Bessere Texte are much more than words on a page. I'm a good listener - and I have some poignant question to ask you. Texts are best when they speak for you. When they surprise. When they work.

That's what I've learned. In over 20 years' experience as an advertising copywriter and journalist and with 10 years' experience as a lecturer and tutor. You'll see.

My background:

A degree in Business Economy, specialising in the advertising industry

International Marketing, Universidade ISCTE, Lisbon

Cambridge Diploma of Proficiency, University of Cambridge

Graduate journalist

Master in Human Resources

Sales, advertising and marketing at IBM in Stuttgart, Munich and Corbeil-Essonnes/Paris

Press relations in the Press Center of Messe Stuttgar

Marketing and advertising for Gildemeister UK, Luton, United Kingdom

Marketing and advertising for ALMATUR Reisebüros, Wroclaw, Poland

Positions in several German advertising agencies

Since 1993: Freelance trainer, advertising copywriter, communication consultant, journalist

Awarded for the best advertising text in the German-speaking region

A philosophy

A philosophy? There isn't one. But there is passion: Life. Writing.

My conviction: written communication has to be better. Better texts are the answer.

My principle:

I don't write what you want to read. I write what your target group wants to read. Is that what you're looking for? Great!

Authentic, oriented to the target group, high-quality – these are the words that describe my texts. You can believe me. Or you can ask your readers.

About me

Your partner for first-class support in text & concept design: award-winner, experienced and with proven excellence. And consultant for strategic corporate communication, creative director and your senior copywriter for challenging targets.

Contact me

Bessere Texte
Competence centre for communication
Jutta Metzler M.A.

Meersburg office (Germany, Austria, Liechtenstein):
Alter Ortsweg 37, D-88709 Meersburg,
Tel. 0049 (0)7532 807 701

Konstanz office (Germany, Switzerland):
Schneckenburgstr. 11 d, D-78467 Konstanz, Tel. 0049 (0)7531 361 50 33

Mobile 0049 170 23 39 517

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